Editorial Note: We earn a commission from partner links. Commissions do not affect our editors' opinions or evaluations.
Updated July 16, 2024
Published November 13, 2023
We tested several dozens of AI writing tools to find the top time-savers for creating quality content fast. After a comprehensive evaluation, 7 platforms rose above the rest for their helpful features and reliable performance.
In this review, we’ll cut through the noise and highlight the best-of-the-best AI writing assistants: Writesonic, Rytr, Content At Scale, Copy AI, Frase, Writer, and Jasper AI. Whether you’re a marketing pro, business owner, or copywriter, these AI tools will slash your writing time while delivering readable, engaging content.
Read on for a breakdown of each platform’s standout capabilities. We’ll explain who they are best suited for and why they shine compared to alternatives on the market.
AI writing tools have exploded in popularity for good reasons – they offer game-changing benefits for content creation. Here are some of the top reasons to use an AI writing assistant:
With the rise of AI writing tools, how do you select the right one for your needs? Here are the key features and capabilities to look for:
Prioritizing these factors will help you select a capable, efficient AI writing assistant tailored to your needs. Test a few top contenders to determine the best fit.
Our Verdict
Editor’s Choice – Best Overall AI Writing Tool
We rank Writesonic as the number 1 AI-powered content creation platform for its robust tools. From the versatile AI Article Writer 5.0 to the flexible Chatsonic, Writesonic offers solutions tailored to diverse content needs.
A key strength is the platform's focus on integrating real-time information, optimizing for SEO, and maintaining brand voice - all to deliver high-quality output. Writesonic also impresses with multilingual capabilities and integration options, appealing to writers, marketers, and businesses alike.
We've given Writesonic a strong 4.8 out of 5 rating. For those seeking a reliable AI writing partner, Writesonic presents a compelling package worth checking out. Its blend of powerful features makes it a leader in AI-driven content generation.
Best For
Writers, marketers, and SMBs
Pricing
Start at $19/mo. or $13/mo. billed annually
Free Plan
Up to generate 10k words per month
Pros
Cons
Writesonic Overview
Writesonic is a comprehensive AI Content Creation and Customer Experience Platform. Positioned as a one-stop solution, it offers a range of tools tailored for diverse content needs:
Writesonic's suite also includes tools for creating human-like voiceovers, summarizing content, designing landing pages, crafting social media posts, and more.
Writesonic Pricing
Writesonic offers a variety of pricing plans to suit different needs and budgets:
Additional discounts are available for students and non-profit organizations on annual plans. All plans are subject to Writesonic's Fair Usage Policy.
Our Verdict
Best for Copywriters
Rytr is a leading AI-powered tool for crafting content, especially for those in the copywriting field. Its ability to handle over 40 types of content and generate material in more than 30 languages makes it a top pick for copywriters.
Rytr's standout features include an AI image generator and a portfolio page builder. These are not only useful for a wide range of users but are particularly valuable for copywriters aiming to spice up their content and display their work effectively.
We give Rytr a solid 4.7 out of 5. For copywriters and content creators looking for a mix of creativity and practicality, Rytr is a strong choice. Its commitment to quality and versatility cements its place as a top contender in the AI content creation space.
Best For
Copywriters and business owners
Pricing
Start at $9/mo. or $90/mo. billed annually
Free Plan
Up to generating 10k characters per month.
Pros
Cons
Rytr Overview
Rytr is a cutting-edge AI writing assistant tailored for diverse content needs:
Rytr's focus on quality and user satisfaction makes it a top choice for content creators.
Rytr Pricing
Rytr offers a range of pricing plans designed to cater to various user needs, ensuring affordability and value:
Rytr offers plans tailored to different needs, ensuring both affordability and comprehensive features.
Our Verdict
Best for Long-Form Content
Content at Scale is a specialized tool for long-form content creation. Its AI-driven technology is adept at crafting in-depth articles that are both coherent and contextually relevant. The platform's strength lies in its ability to understand nuanced prompts and deliver content that closely aligns with user expectations.
The user-friendly interface ensures a smooth experience, making it easy for users to provide prompts and refine outputs. Additionally, the platform offers seamless integration options, allowing users to connect with other content tools, enhancing its utility in diverse content ecosystems.
However, while the quality of content is top-notch, the pricing is on the premium side. It's an investment, and potential users should consider the value it brings to their content creation process. Overall, we rate Content at Scale a commendable 4.6 out of 5. For those prioritizing quality and depth in long-form content, it's a worthy tool, but the cost factor should be evaluated.
Best For
Bloggers focusing on in-depth articles
Pricing
Starts at $39 / mo.
Free Trail
No
Pros
Cons
Read Our Content at Sclae Review
Content at Scale Overview
Content at Scale is a premier AI-driven platform tailored for crafting high-quality, SEO-optimized long-form blogs:
Content at Scale is the go-to choice for brands and content creators prioritizing quality and SEO in their content strategy.
Content at Scale Pricing
Content at Scale offers a variety of pricing plans to accommodate different content creation needs, with a focus on providing AI-powered writing tools. Here's a breakdown of their current offerings:
All plans include 25k undetectable AI words, personalized AI, AI blueprints, a prompt library, AI agents, customized AI agents/blueprints, AIMEE Chat, unlimited AI Detector scans, and an upcoming Chrome Extension.
For users looking to commit annually, there's an option to get two months free and have all credits available upfront, which could be a cost-effective choice for long-term users.
Our Verdict
Strong Choice for Blogging & Copywriting
Copy.ai is a versatile AI-powered copywriting tool, designed to cater to a wide range of content needs. Its strength lies in its ability to generate diverse content types, from blog posts and social media content to email marketing copy.
The platform's user-friendly interface, combined with built-in prompt templates, makes it accessible even for those new to AI writing tools. Moreover, the automation features, particularly the workflows, are a significant advantage, streamlining repetitive marketing tasks.
However, while the generated content is of good quality, it often requires human editing to refine and make it publish-ready. Additionally, the lack of a built-in grammar and plagiarism checker means users will have to rely on third-party tools for these checks.
Best For
Bloggers, social media managers, and email marketers
Pricing
Start at $49/mo. or $36/mo. billed annually
Free Plan
2,000 chat words and 200 bonus credits for 1 seat
Pros
Cons
Copy.ai Overview
Copy.ai is a cutting-edge AI-powered platform designed to streamline content creation processes. With a focus on efficiency and quality, the platform offers a range of tools and features tailored for diverse content needs:
The platform is trusted by over 10 million professionals and teams, emphasizing its reliability and effectiveness in the content creation domain.
Copy.ai Pricing
Copy.ai offers a range of pricing plans tailored to different needs:
All paid plans come with Unlimited Chat, Projects, Infobase entries, Brand Voices, 95+ Languages, 90+ Prompt Templates, API Access, AI Workflows, and more. For custom requirements, there's a Custom Enterprise Plan with features like SSO, dedicated AI training, and more.
Our Verdict
Best for Enterprise
Writer is an AI-powered writing assistant designed to help businesses efficiently produce high-quality, on-brand content at scale. Its advanced document editor provides easy formatting tools and brand customization capabilities, while its style guide feature ensures tone and messaging remain consistent across content.
A key advantage of Writer is its enterprise-level functionality, including robust permissions, version histories, and team workflows. It stands out for its focus on content accuracy as well - users can securely upload reference materials directly in the platform for the AI to access. Writer is also compliant with strict security standards, making it a reliable choice for companies dealing with sensitive data.
We give Writer a strong 4.6 out of 5 though it currently lacks image generation features, Writer’s core writing capabilities make it a great solution for organizations seeking AI assistance with content creation that aligns with their brand voice.
Best For
Enterprise and organizations aiming to generate high-quality content consistently
Pricing
$18 per user/mo or $162 per user/year to enjoy 3 months free.
Free Trial
14-day free trial, no credit card required
Pros
Cons
Writer overview:
Writer is an AI writing assistant that caters specifically to the needs of businesses and professional teams. It's designed to help maintain a consistent brand voice across all types of content while ensuring that the writing is clear, effective, and on-brand.
Writer is ideal for businesses that need to produce a high volume of content without sacrificing quality or brand integrity. It streamlines the writing process, making it quicker and easier to produce professional-grade content.
Pricing
Writer offers flexible pricing plans for small teams to enterprise-level companies, This allows them to provide customized solutions for anyone needing AI writing, no matter how small or large their needs are. Here’s a concise look at their pricing tiers:
Our Verdict
Frase is a strong AI tool for creating optimized content, great for those prioritizing SEO and content strategy. Its extensive customization lets you carefully guide the AI when generating content, tailoring paragraphs to your information needs.
A key feature is Frase's ability to research topics by studying top competitors on Google searches. This provides valuable insights into the specific keywords and topics driving high competitor content rankings. Also useful is the content scoring that compares you against competitors, showing concrete ways to improve by benchmarking against rival content performing better than yours. This helps identify potential backlink opportunities.
We gave Frase a solid 4.5 out of 5 rating. For those focused on optimized content and SEO, Frase brings important customization to AI content creation. It has limitations but is a powerful tool to improve your content.
Best For
SEO-optimized content
Pricing
Start at $14.99/mo. or $12.66 /mo.billed annually
Free Plan
Try Frase for five days for just $1
Pros
Cons
Frase Overview
Frase is an innovative AI-driven platform designed to streamline SEO and content creation, making it a swift and straightforward process to produce content that ranks well on Google. Here's what makes Frase stand out:
Frase is transforming the landscape of SEO and content creation with its AI capabilities, making it an essential tool for those looking to enhance their online presence and ensure their content reaches their target audience effectively.
Frase Pricing
Frase offers versatile plans to suit the needs of individual content creators, professionals, and teams looking to enhance their SEO and content strategy. Below is a breakdown of their pricing and the core features that come with every subscription:
Each plan is crafted to provide the tools necessary for creating high-ranking content, with the option to add on advanced features for a comprehensive content creation experience.
Our Verdict
Solid Choice for Marketing Team
Jasper AI distinguishes itself in the AI writing assistant market with its extensive template library and user-friendly interface. It caters well to content creators looking for a tool that can adapt to different brand voices and styles, offering a high degree of customization. The addition of a built-in image generator is a notable feature that enhances its appeal, providing a comprehensive content creation package.
While Jasper AI excels in many areas, it does have its drawbacks. Users may find that the content generated for long-form pieces lacks depth and occasionally contains inaccuracies, necessitating a thorough review and edits. Additionally, the cost-effectiveness of Jasper AI may be a concern for those who need to generate large volumes of content regularly, as the expense can add up.
Overall, Jasper AI is a robust option for those who prioritize efficiency and variety in their content creation tools. It is particularly beneficial for regular and diverse content needs but may require a balance between its benefits and the additional editing effort for more complex writing tasks.
Best For
Marketing professionals, content creators, and digital agencies
Pricing
Start at $49/mo. or $39/mo. billed annually
Free Trial
7 days free trial available
Pros
Cons
Jasper AI Overview
Jasper AI is recognized as an AI copilot designed specifically for enterprise marketing teams, focusing on delivering not just faster content creation but also better marketing outcomes. It's a platform trusted by over 100,000 teams globally and is used by innovative companies to enhance their marketing strategies.
Jasper offers marketing teams a suite of tools to boost productivity and effectiveness. The platform simplifies ideation, adapts content at scale, and improves collaboration across teams. This helps brands convey their unique voices and forge connections with target audiences. The platform's upcoming features in 2024 suggest a continued commitment to enhancing the capabilities of marketing teams through AI.
Jasper AI Pricing
Jasper AI offers three main pricing plans designed to cater to different levels of need, from individual creators to large teams and businesses. Here's a breakdown of their current offerings:
Jasper AI's pricing plans are structured to accommodate a variety of users, from individuals to larger teams, from solo entrepreneurs to expansive teams, ensuring that each plan is not just a step up in features but a strategic fit for different stages of content creation growth.
After testing dozens of AI writing tools, it's clear the AI writing assistant software continues expanding fast, bringing many options for diverse content creation tasks. While capabilities advance through new AI models, each platform offers unique features worth evaluating.
Some are best at SEO optimization, while others prioritize brand voice consistency. There is also wide variation in features like text-to-image creation versus solely text generation.
Picking the right AI assistant means clearly defining your aims and priorities. See how well each tool matches your needs and find the ideal balance.
Della Yang is a marketing professional with a passion for the ever-changing digital landscape. She frequently writes tech news and reviews, sharing her knowledge and insights through blogs and various online platforms.