HubSpot is a powerful inbound marketing tool and customer relationship management (CRM) platform that helps businesses create and track leads by analyzing key business metrics. Whether on its free or paid version, HubSpot CRM is valuable for customer service, sales, and marketing teams. It mainly helps monitor outbound and inbound leads, establish contact management, assist in email campaigns, and much more.

But while HubSpot has continuously been one of the best CRM platforms, it may lack some features your marketing team needs. This guide will discuss the best HubSpot alternatives that can help boost your business’s customer relations and lead management without breaking the bank.

Let’s dive in!

Hubspot: Pros and Cons

Before looking into the many potential HubSpot Marketing Hub alternatives out there, it’s important to take a quick look at the pros and cons of this marketing tool:

Summary

HubSpot CRM has proven effective for thousands of businesses. Its value depends on three key factors:

1. Do you need an all-in-one CRM for sales, marketing, service, CMS, and operations?
2. Can you commit to one ecosystem for daily business tasks?
3. Willing to invest time and money to learn HubSpot?

If yes, you can try HubSpot for free.

You can also get more details about HubSpot in our comprehensive HubSpot review.

SoftGist Rating

4.6

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11 Best Alternatives For HubSpot in 2023

ActiveCampaign

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ActiveCampaign is an excellent HubSpot CRM alternative due to its friendly and intuitive user interface, expansive templates for your sales and marketing processes, integration with content management system (CMS) platforms, and access to advanced marketing automation features. This CRM platform aims to boost your marketing and sales efforts at affordable pricing plans.

Best For

Email marketing automation for small to mid-sized businesses and experienced marketers

Price

Free to $386/mo.

Discount

Not available

Pros

• Access to advanced automation features
• Uses machine learning to improve marketing strategies
• Superb email deliverability
• Built-in split testing and predictive optimization tools
• Insightful marketing reports
• Free migration and onboarding
• Seamless integration with various content management systems
• Excellent customer service
• Has a mobile app

Cons

• Requires a steep learning curve for new users
• Complicated pricing model
• Lacks advanced CRM features

Why We Picked It

ActiveCampaign is known for its email marketing automation features paired with an interactive workflow editor where you can set up follow-up campaigns and other smart sequences. It also has valuable CRM tools to automate tasks between marketing and sales teams, like drag-and-drop card-based sales pipelines and contact scoring.

Here’s a summary of its key features:

• Sales automation and drip campaigns
• Calendar Feed feature
• Email marketing templates
• Autoresponder campaigns
• Automation, campaign, and goal reports
• Split testing

Pricing

ActiveCampaign offers a flexible pricing model, which is divided into three plans and three tiers:

Marketing (for Email and Marketing Automation)

• Plus – $49 per month, billed annually.
• Professional – $149 per month, billed annually.
• Enterprise – Available upon request.

Sales (CRM and Sales Engagement)

• Plus – $19 per month, billed annually.
• Professional – $49 per month, billed annually.
• Enterprise – Available upon request.

Bundles

• Plus – $93 per month, billed annually.
• Professional – $386 per month, billed annually.
• Enterprise – Available upon request.

They have a 14-day free trial which allows you to test the platform’s core features.

Pipedrive

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Pipedrive is a sales CRM you can consider when finding a HubSpot Sales platform alternative. It’s a powerful tool for small business owners focusing on their sales pipelines. It’s also fully customizable depending on the needs and processes of your sales team.

Best For

Sales-focused CRM for growing businesses

Price

Free to $74.90/mo.; add-ons available

Discount

Up to 17% for annual billing

Pros

• Affordable and easy to use
• Customizable sales pipelines
• Intuitive dashboards
• Workflow automation on paid plans
• Robust email tracking tool
• Access to an AI assistant and chatbot software
• Built-in Caller feature for contacting leads
• CRM mobile app available
• Responsive customer support

Cons

• Lacks more advanced tools compared to other HubSpot alternatives
• Limited customer service features

Why We Picked It

Pipedrive is an excellent fit for small businesses finding a CRM platform to manage their sales leads. It provides detailed reports, intuitive dashboards, and access to analytics to build and manage a converting sales pipeline. It also uses AI to seamlessly guide a lead through the sales cycle and automate the process efficiently.

Here’s a list of its other key features:

• Lead and contact management
• Sales forecasting
• Activity management
• LeadBooster chatbot
• Integration with other apps and platforms
• API access
• Data migration using Import2
• Email automation features

Pricing

Pipedrive has a five-tier pricing plan, each with increasing features and a number of reports:

• Essential – $15 per month or $12.50/mo. when billed annually.
• Advanced – $29 per month or $24.90/mo. when billed annually.
• Professional – $59 per month or $49.90/mo. when billed annually.
• Power – $69.90 per month or 59.90/mo. when billed annually.
• Enterprise – $99 per month or 74.90/mo. when billed annually.

Pipedrive offers a 14-day free trial for all pricing plans. Free trials are also available for add-ons, like LeadBooster, Campaigns, Web Visitors, and other tools.

Zoho CRM

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Zoho CRM is an all-in-one marketing platform and a known HubSpot CRM competitor due to its similar basic features. Its free CRM plan is already capable of tracking leads and managing contacts, making it a solid choice for small businesses. Zoho CRM also seamlessly integrates with other apps in the Zoho Office Suite and various third-party apps.

Best For

SMBs and e-commerce startups

Price

Free to $65/mo.

Discount

Up to 34% for annual billing

Pros

• Easy to use and set up
• Affordable pricing plans
• Supports integration with an extensive number of apps and platforms
• Robust activity tracking tool
• Great filtering options for lead tracking and sales reports
• Mobile app available

Cons

• Lacks advanced features for CRM and marketing automation
• Limited customization features
• AI features are limited on top tiers
• Mediocre customer support

Why We Picked It

Zoho CRM is one of the most easy-to-use marketing and customer relationship management platforms. It offers essential features like website creation, email hosting, and sales automation. It can also generate insightful and customized sales reports, which you can use to track deals and potential leads.

Here’s a summary of Zoho CRM’s key features:

• Sales automation
• Sales pipeline management
• Process management
• Marketing automation
• Omnichannel communications
• Lead prospecting using Zia, an AI-powered sales assistant

Pricing

Zoho CRM features four main tiers on its affordable pricing plan:

• Standard – $20 per month or $14/mo. when billed annually.
• Professional – $35 per month or $23/mo. when billed annually.
• Enterprise – $50 per month or $40/mo. when billed annually.
• Ultimate – $65 per month or $52/mo. when billed annually.

You can first choose a free plan (up to three users) for Zoho CRM if you want to try out its core features. However, you’ll need to purchase one of the tiers above to access complete reports and more features. Zoho also offers a 15-day free trial on all of its pricing plans.

Freshsales

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Freshsales is a CRM software that’s an excellent fit for sales and marketing teams of small businesses and startups. It excels in getting key customer information through AI-powered chatbots and web forms; it also tracks and manages your leads efficiently compared to other tools. Freshsales is part of a business management suite called Freshworks.

Best For

Small businesses and startups

Price

Free to $83/mo.

Discount

Available for annual billing

Pros

• Easy-to-use and budget–friendly plans
• Free forever plan
• Intuitive user interface
• Work automation tools available
• AI-assisted contact scoring for all leads
• Built-in AI chatbots, phone, and email for contacting leads
• Seamless integrations with other platforms
• Quick-to-respond support team
• Mobile app available

Cons

• No reports on the free version
• Limited lead capture options
• Doesn’t send notifications for tasks

Why We Picked It

Freshsales is an excellent tool for lead organization and tracking while building strong customer relationships. This CRM software features AI-predictive contact scoring, which helps you prioritize leads based on their level of engagement and other key customer data. You can also monitor deal statuses through visual sales pipelines.

Here are other key features of Freshsales:

• Lead capture
• One-click data migration
• Freddy AI for lead prospecting and management
• Various communication channels
• Deal management tools
• Workflow automation via Triggered events
• Analytics

Pricing

Freshsales offers four main pricing plans, each with increased features and bot sessions with Freddy AI:

• Free – gives your sales and marketing team access to basic features.
• Growth – $18 per month or $15/mo. when billed yearly.
• Pro – $47 per month or $39/mo. when billed yearly.
• Enterprise – $83 per month or $69/mo. when billed yearly.

Once you’re signed up with Freshsales, you’re automatically eligible for a non-expiring free account. However, you must subscribe to any of the paid plans above to access key features like sales pipelines, lead scoring, and more.

ConvertKit

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ConvertKit is an all-in-one general marketing hub and email marketing software. They mainly target content creators, like professional vloggers and streamers on YouTube, blog authors, course creators, and more. The platform helps to maintain and grow your audience using effective email marketing tools.

Best For

Email marketing for content creators

Price

Free to $29/mo.

Discount

Two months off in annual billing

Pros

• Affordable and easy to use
• Customizable sales pipelines
• Intuitive dashboards
• Workflow automation on paid plans
• Robust email tracking tool
• Access to an AI assistant and chatbot software
• Built-in Caller feature for contacting leads
• CRM mobile app available
• Responsive customer support

Cons

• Lacks more advanced tools compared to other HubSpot alternatives
• Limited customer service features

Why We Picked It

ConvertKit is an excellent HubSpot alternative for e-commerce businesses and content creators due to its email marketing features. It can run targeted campaigns to specific leads and market your products or services through ConvertKit Commerce. You can check out our ConvertKit review for more details.

Here’s a summary of ConvertKit’s key features:

• Personalized Editor
• Marketing Automation Hub
• Automated Funnels
• ConvertKit Commerce
• List-based Tagging

Pricing

ConvertKit offers three main pricing plans:

• Free – a free plan that covers ConvertKit’s basic features for email list building and e-commerce tools.
• Creator – $15 per month or $9/mo. when billed annually.
• Creator Pro – $29 per month or $25/mo. when billed annually.

The free plan only covers up to 1,000 subscribers, while the two paid plans only cover up to 300. If you look to increase the threshold to 1,000 subscribers on the premium plans, the fee increases to $29/mo. for the Creator plan and $59/mo. for Creator Pro.

Brevo (formerly Sendinblue)

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Sendinblue was one of the best budget email marketing platforms suited for small businesses. In early 2023, it was rebranded to Brevo—an all-in-one CRM tool with marketing automation features and the ability to run ad campaigns on Facebook and WhatsApp. It’s a great alternative to HubSpot due to its competitive pricing and valuable features.

Best For

Email automation for small businesses

Price

Free to $65/mo.; add-ons available

Discount

Up to 10% for annual billing

Pros

• Affordable pricing plans
• User-friendly interface
• Responsive support team
• Robust email automation features
• Supports transactional emails and SMS marketing
• Seamless integration with key CMS platforms

Cons

• Email deliverability can be slow at times
• Limited daily sending limit on its free plan
• Lacks sales pipeline management features

Why We Picked It

Brevo is an easy-to-use CRM software for scaling businesses on a tight budget. It is best for email marketing—especially for newsletter and email creation—using its built-in email campaign builder and expansive template library. You can also streamline other marketing tasks like sending transactional emails, SMS marketing, and conversations from leads on your social media channels and live chat.

Here’s a summary of its key features:

• Drag and drop email editor
• Email template library
• Sign-up forms
• Contact management
• Email marketing automation
• SMS marketing and WhatsApp campaigns
• App integration

Pricing

Brevo offers separate pricing plans depending on your business needs. This section will focus on their Marketing Platform plan (comes with unlimited contacts):

• Free – a non-expiring free plan with 300 email sends/day and lets you explore the platform’s core features.
• Starter (up to 20K emails/month) – $25 per month or $22/mo. when paid yearly.
• Business (up to 20K emails/month) – $65 per month or $58/mo. when paid yearly.
• Enterprise – Available upon request.

You can customize your plan by increasing your monthly email volume, adding users, and additional landing pages. Brevo also has a pay-as-you-go pricing model for SMS and WhatsApp campaigns.

Mailchimp

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Mailchimp is one of the best HubSpot alternatives for outbound marketing. It has superb email marketing tools, workflow automation features, and modern email templates. Mailchimp has also improved its CRM tools and supported platform integrations over time.

Best For

HubSpot alternative for email marketing

Price

Free to $350/mo.

Discount

Up to 50% on the first year

Pros

• User-friendly email builder
• Access to comprehensive reports and analytics
• AI-powered email creator
• Integration with over 500 apps and platforms
• Responsive customer support
• Newly-added appointment scheduling features
• Mobile app available

Cons

• High-cost subscription plans
• Limited features on free and lower-tier plans

Why We Picked It

Mailchimp is a leading email marketing and automation platform. It simplifies creating campaigns with an intuitive drag-and-drop builder and AI-powered suggestions. Mailchimp optimizes marketing efforts and provides robust analytics to gauge campaign performance across channels. The platform also enables easy website building. With its extensive features for targeted campaigns and data-driven insights, Mailchimp empowers companies to boost marketing productivity.

Here are other key features of Mailchimp:

• Email Builder
• Campaign Manager
• Customer Journey
• Seamless integration with other platforms and apps
• Marketing reports and analytics
• Website building tools

Pricing

Mailchimp offers four main pricing tiers for their Marketing Platform plan, each with an increased number of email sends, users, and features:

For up to 500 contacts:

• Free – access to Mailchimp’s core email marketing, web hosting, and automation features.
• Essentials – $6.50 per month in the first year ($13/mo. in succeeding months).
• Standard – $10 per month in the first year ($20/mo. in succeeding months).
• Premium – $175 per month in the first year ($350/mo. in succeeding months).

If you have up to 1,500 contacts, the Essentials plan increases to $13.25/mo. in the first year ($26.50 for succeeding months), and the Standard plan goes up to $30/mo. ($60/mo. for the second year). They also offer different pricing plans for website building, e-commerce, and transactional emails.

EngageBay

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EngageBay is an all-in-one CRM and marketing platform for small businesses. Like HubSpot, it divides its tools into sales, marketing, and customer support. It offers important features like contact management, email marketing, live chat integration, and more.

Best For

HubSpot Marketing Hub alternative for small businesses

Price

Free to $99.99/mo.

Discount

Up to 8% off for yearly billing and 15% off for biennial billing

Pros

• Easy to use
• Affordable pricing plans
• Responsive support team
• Robust sales and email automation features
• The customer support feature (Service Bay) is entirely free
• Seamless integration with e-commerce and productivity apps

Cons

• Less supported integrations compared to top HubSpot alternatives
• Limited email templates

Why We Picked It

EngageBay is one of the best HubSpot alternatives due to its extensive features at an affordable price point. Its email marketing tools are capable of sequencing and running drip campaigns. It also has a free drag-and-drop builder for creating landing pages that help convert audiences to leads.

Here’s a brief list of its key features:

• Customizable dashboard
• Sales and marketing automation
• Project management features
• Landing page builder
• Lead generation
• EngageBay Service Bay
• Contact management

Pricing

EngageBay has three main pricing plans—All-in-One, Marketing, and CRM & Sales Bay—and three billing options. This section will only focus on the All-in-One pricing plan:

• Free – 250 contacts limit and access to the platform's core features, like email marketing, CRM, lead generation, and Service Bay.
• Basic (up to 500 contacts) – $14.99 monthly ($13.79/mo. for annual and $12.74/mo. for biennial billing).
• Growth (up to 5,000 contacts) – $49.99 per month ($45.99/mo. for annual and $42.49/mo. for biennial billing).
• Pro (unlimited contacts) – $99.99 per month ($91.99/mo. for annual and $84.99/mo. for biennial billing).

Salesforce

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Salesforce CRM is one of the best sales platforms for marketing automation and lead management. It offers extensive sales forecasting and analytics solutions, customer service, and sales pipeline customization for monitoring potential deals. Salesforce is also a proven all-in-one software for large-scale businesses and sales teams.

Best For

Large businesses

Price

Free to $300/mo.; add-ons available

Discount

Not available

Pros

• Easy to set up
• Free 1-month trial available
• Scalable and customizable based on business needs
• Extensive workflow automation features
• Insightful sales and marketing reports
• Superb lead management features
• Supports integration with various apps and platforms
• Responsive customer service
• Mobile app available

Cons

• Requires a steep learning curve
• More expensive than other HubSpot competitors
• Placing customizations on CRM may require technical expertise
• Features can be complicated to maintain

Why We Picked It

Salesforce is an excellent fit for various growing businesses due to its versatile CRM features and customizable sales pipeline based on your team’s needs, making it among the top HubSpot competitors. You’ll also have access to an array of add-ons and several integrations to other productivity platforms if you need more functionality for your CRM.

Here are some key features of Salesforce:

• Customizable dashboard
• Sales pipeline management
• Customized reports and marketing analytics
• Quoting
• Contracting
• Data migration tools
• Integration for over 1000 platforms
• Lead scoring (Professional plan only)
• Salesforce AppExchange

Pricing

Salesforce offers various pricing plans depending on the edition and your business needs. In this section, we’ll focus on Sales Cloud:

• Essentials – $25 per month, billed annually.
• Professional – $75 per month, billed annually.
• Enterprise – $150 per month, billed annually.
• Unlimited – $300 per month, billed annually.

Each plan is eligible for a 30-day free trial so you can try out their various sales CRM’s core features.

Klaviyo

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Klaviyo is a popular email marketing platform for e-commerce businesses and online retailers. It excels in workflow automation and SMS marketing to provide visitors personalized products or services. It also has a powerful email builder and an extensive amount of templates for campaigns.

Best For

Email marketing for e-commerce businesses

Price

Free to $300/mo.; add-ons available

Discount

Not available

Pros

• User-friendly
• Eye-catching email templates
• Superb customer service
• Effective list creation and segmentation tools
• Seamless integration with e-commerce platforms
• Detailed marketing reports

Cons

• Expensive pricing plans
• Mediocre customer support

Why We Picked It

Klaviyo is an excellent HubSpot alternative mainly due to its email marketing capabilities. Its drag-and-drop marketing template builder allows you to create professional-looking emails using built-in templates efficiently. Once you’ve integrated Klaviyo into your e-commerce platform, you can use Dynamic Product Feed—it sends personalized recommendations to users based on their last interaction with your site.

Here’s a summary of Klaviyo’s key features:

• Email marketing
• SMS marketing
• Lead generation
• Marketing campaign reports
• Integration with key e-commerce platforms (Shopify, WooCommerce, etc.)

Pricing

Klaviyo offers three main pricing plans, depending on the approximate amount of your contacts:

Free

You can list up to 250 contacts and have 500 email sends. You’ll also have 150 free monthly SMS/MMS credits for SMS marketing.

Email

Up to $20 per month for 500 contacts and $45/mo. for 1,000 contacts. It includes 150 monthly SMS/MMS credits.

Email and SMS

It has the same price as the Email plan (at the same number of contacts) but increases depending on the monthly SMS credits you want to acquire (e.g., $20 per month fee for 500 contacts and 150 SMS credits increases to $35/mo. for 1,250 credits).

Tip: SMS/MMS credits are used when sending SMS campaigns. SMS and MMS messages cost differently in terms of credits, depending on the recipient’s location.

Wishpond

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Wishpond is a lead generation and marketing automation software. It has a built-in CRM, a landing page builder, a website builder, and more marketing features. It’s one of the better HubSpot alternatives due to its lead generation capabilities at an affordable price.

Best For

Lead generation and email marketing for SMBs

Price

Free to $199/mo.

Discount

Not available

Pros

• Easy to use
• Value for money
• Accurate lead activity tracking capabilities
• Modern-looking landing page templates
• Creates visually-engaging pop-ups
• Diverse tools for social media campaigns
• Great customer service

Cons

• The landing page builder is slow at times
• No mobile app
• Limited integrations

Why We Picked It

Wishpond features various tools for lead management, like their drag-and-drop landing page editor, forms and pop-ups builder, and other tools for social promotions. It has tools for list segmentation to know more about your potential leads based on different criteria, like location, engagement, web activity, and more. It also has workflow automation tools to help your team save time and work on other tasks.

Here’s a summary of Wishpond’s key features:

• Email marketing tools
• Landing page builder
• Pop-ups and forms builder
• Leads database
• Marketing funnels
• Marketing automation
• Appointment setting tool

Pricing

Wishpond offers three main pricing plans, which depend on the number of leads and features:

• Starting Out (up to 1,000 leads) – $49 per month, billed annually.
• Everything You Need (up to 2,500 leads) – $99 per month, billed annually.
• Rapid Growth (for 10,000 leads) – $199 per month, billed annually.

The Rapid Growth plan allows you to customize your maximum leads, which can increase or decrease your subscription fee. Wishpond also offers a 14-day free trial for each plan above.

What to Look For in HubSpot Alternatives

Picking the right choice between the various HubSpot alternatives today can be challenging. But, you can make your decision easier by considering your current business or site goals; if you have a startup business, choosing an affordable yet effective CRM tool, like EngageBay, Zoho CRM, or Freshsales is ideal.

If you want to boost your leads as a content creator and monetize your content more, you can pick ConvertKit instead of HubSpot. Also, if you’re a beginner, consider selecting a user-friendly and affordable CRM to keep yourself comfortable with the basic tasks first before proceeding with other advanced tools.

Key Features to Look For in HubSpot Alternatives

As an all-in-one CRM, inbound marketing, and sales suite, HubSpot has diverse features that are more necessary than others. Here are some key features you’ll need to look for when finding HubSpot alternatives:

• CRM features: CRM or customer relationship management involves gathering, storing, and managing your customer-related data to improve overall experience and customer retention. It can also help you know more about your visitors and provide personalized offers based on their progress in the buyer’s journey and engagements. Most all-in-one sales and marketing platforms offer CRM tools (pipeline management, sales forecasting, etc.) and other valuable features.
• Marketing automation tools: Marketing automation allows your marketing and sales teams to increase their productivity by automating repetitive tasks and instead focus on other work, like reports and data analysis. Most suitable HubSpot alternatives support automated management for drip campaigns, lead segmentation, email marketing, and other related tasks.
• Lead management: Lead management involves gathering and managing essential lead information in an attempt to convert them into paying customers. Most lead management and email marketing platforms offer tools for this process through AI-assisted lead scoring, lead capture forms, newsletter subscriptions, and landing pages.
• Reporting and analytics: Reports and analytics data provide you with a detailed summary or overview of your business’s performance. It displays key metrics from marketing and sales tools, CRM, and customer service, among other data, to help you make data-driven decisions. All marketing and sales tools provide reports through graphs, charts, customizable dashboards, and more.
• Integrations: Integrations allow you to link two or more platforms to streamline various processes. Some of the most important third-party integrations include productivity apps, CMS, email, and work automation platforms. Comprehensive sales and marketing platforms support integration through a programming language like Java and Apex.
• Onboarding and Customer Support: Since most marketing and sales tools have unique capabilities, it helps if the platform provides training materials or a knowledge base for your team to make onboarding easier. Also, it's imperative to choose a platform that has reliable customer service once you have queries and concerns about specific features.

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Della Yang

Della Yang is a marketing professional with a passion for the ever-changing digital landscape. She frequently writes tech news and reviews, sharing her knowledge and insights through blogs and various online platforms.