About

Our Mission

Feeling swamped in the tech and business world? You’re not alone. 

That’s why we are here. We’re a team of tech and business experts, and we’re about one thing: making tech and business simple, for you.

We are your expert guide, your daily digest, and your one-stop hub for expert tech and business advice in the modern world.

Our founder, Will Zhao, is a tech veteran with a decade of experience at Silicon Valley big-names like Facebook and Airbnb. He’s seen firsthand how the tech world can be a maze of jargon and hype, even for professionals.

That’s why Will created SoftGist – a place where you can get the gist of what’s important in tech and business, without the fluff.

We’re here to help you make decisions that matter, take actions that get results, and navigate the tech and business world with a smile.

Connect with Us 

Have questions, thoughts, or want to collaborate? We’re just an email away at info@softgist.com.