What is Pictory?

Pictory aims to revolutionize the video creation process for content marketers by leveraging the power of AI. The platform allows users to transform scripts, blog posts, and even long-form videos into engaging, branded clips suitable for social media and other platforms. With a focus on scalability and affordability, Pictory is designed to meet the needs of marketing teams looking to generate more leads and boost sales.

Key Features

  • Script-to-Video: Convert your scripts into professional-quality videos with AI voices, matching footage, and music.
  • Blog-to-Video: Turn your blog posts into summary videos for better SEO and reduced bounce rates.
  • Video Highlights: Automatically extract highlights from long-form videos like webinars and podcasts for social media sharing.
  • Auto Captioning: Automatically adds captions to videos, resulting in up to 12% longer view time.
  • Team Collaboration: Allows colleagues and external suppliers to share assets and ideas, facilitating large-scale video production.

What Sets Pictory Apart

Here are some advantages of Pictory compared to other AI-driven video generators and editors like Fliki and InVideo:

  • Text-Based Video Editing: Unlike some competitors, Pictory allows you to edit videos using text, making the process more intuitive.
  • Multi-Format Support: Pictory supports various content types, from scripts and blog posts to long-form videos, offering more versatility.
  • Team Collaboration: The platform offers a collaborative environment where team members can share assets and ideas, setting it apart from more individual-focused tools like Fliki and InVideo.