Perplexity AI: A Deep Dive Into The AI-Powered Search Engine

Updated May 30, 2024

Published July 21, 2023

Perplexity AI: A Deep Dive Into The AI-Powered Search Engine

Perplexity AI is a new AI-powered search engine that aims to provide direct answers to user queries. It searches the web in real-time, summarizes the most relevant information, and delivers concise answers. A key feature is that Perplexity AI cites the sources used to generate each answer, allowing users to verify credibility.

In this guide, we will talk you through how to use this powerful tool and discuss how it compares to ChatGPT. Whether you’re looking to improve research efficiency or just get quick facts, understanding this new AI tool can help you determine if it’s right for your needs.

Let’s dive in!

What is Perplexity AI?

Perplexity AI is an AI-powered search engine that utilizes natural language processing and machine learning to provide direct answers to user queries. It searches the web in real-time to deliver up-to-date information on a wide range of topics.

One of the key features of Perplexity AI is Copilot, an interactive AI search companion powered by OpenAI’s GPT-4 model. Copilot aims to enhance the search experience by asking clarifying questions, running multiple searches, and summarizing the results. This interactive element helps provide more accurate, tailored responses to users.

Some other notable features of Perplexity AI include:

  • Context-aware responses: Understands conversation context for more personalized answers
  • Cited sources: Displays sources used so users can verify information credibility
  • Real-time searching: Scours the web to deliver current information
  • Conversational interface: Allows users to query the AI through an intuitive chatbot-style format

In summary, Perplexity AI is an AI search engine focused on providing direct, up-to-date answers to queries through features like real-time searching and interactive elements like Copilot. It aims to give users reliable information quickly and easily.

How to Use Perplexity AI

One of the most common ways to use Perplexity AI is via your computer’s web browser. Here’s how you can use Perplexity AI from their official website for free:

1. Visit Perplexity AI using your desired web browser. You may come across a CloudFlare bot verification page before proceeding to the main site.

2. To have limited access to its premium features, you must sign up by clicking the Sign Up button on the left dashboard and choosing your desired sign-in option. If you already have an account, proceed by selecting Login.

sign up perplexity ai

3. Once signed in, you can begin typing your question on the Ask anything… field and click the blue forward arrow to continue. You can also customize the sources for your query by selecting a category on the Focus menu.

perplexity ai homepage

Type your question in the ‘Ask anything…’ field and select the blue forward arrow icon to continue.

Tip: You can subscribe to Perplexity AI’s annual plan for more Copilot uses for free since it has a 7-day free trial. If you find it impractical, you can opt out during the trial period to avoid subscription costs.

the answer to any question feature

4. Check the answer to your query. You can review its accuracy by checking its citations, visiting the sites under the Quick Search section, or clicking the View Sources [ ] button at the bottom.

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You can check the citations and sources of the answer using the ‘Quick Search’ section and the ‘View Sources’ button.

5. Once verified, you can copy your answer by clicking the Copy To Clipboard button at the bottom.

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6. You can select related queries under the Related section to know more about the current topic or type a follow-up question in the Ask follow-up… field. Click the blue up arrow icon to search for it.

perplexity user instruction

To know more about the topic, select related queries in the ‘Related’ section, or enter an additional question into the ‘Ask follow-up…’ field.

7. To share your answer, click the Share button on the top-right corner to choose your desired platform.

perplexity share button

8. If you find your answer inaccurate, select Not Accurate (flag button) beside the View Sources icon at the bottom of the answer.

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9. To start a new search or thread, select New Thread on the left pane or press Command + M (Mac) or CTRL + M (Windows) on your keyboard.

perplexity start new thread short cut

Press Command +M (Mac) or CTRL + M (Windows) to start a new thread.

10. To find your recent search history, click the My Threads button on the left dashboard.

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Overall, Perplexity AI is an easy-to-use AI search tool for newbies and advanced users. It mainly uses GPT-3.5 on its basic version and cites sources in all responses. To get more personalized answers from the AI model, you can complete your AI Profile.

If you want access to Perplexity AI’s Copilot search companion, use GPT-4 for all your queries, and free access to future capabilities, you can opt for their Pro version. It costs $20 per month and $200 per year (comes with a 7-day free trial).

As previously mentioned, Copilot is an interactive AI search companion powered by GPT-4 that aims to enhance the user experience. It asks clarifying questions, runs multiple searches, and summarizes results to provide accurate, tailored responses to queries. The interactive nature of Copilot helps guide users through the search process.

Let’s look at an example. Without Copilot enabled, when you ask Perplexity “What is the single best way to lose weight”, it will do a quick search from 6 sources and answer the question like this “this is no single best way to lose weight” and provide some explanation.

example prompt and answer with perplexity

Answer to “What is the single best way to lose weight” without Copilot

When you enable Copilot and ask the same question, it will first prompt you to select why way you’d like to know more about. You can also skip question.

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If you select “Aerobic exercise”, it will give you a more direct answer that is related to aerobic exercise.

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Answer (with Copilot) to “What is the single best way to lose weight” when selecting “Aerobic exercise”

When you skip the prompt, it also does a more thorough search on the internet (31 sources vs. 6 before) and provides a more detailed answer.

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Answer (with Copilot) to “What is the single best way to lose weight” when skipping the selection

Perplexity AI: Pros and Cons

Pros

  • Accurate and reliable information by combining large language models with natural language processing search capabilities.
  • An easy-to-use and navigate platform accessible for a wide range of users.
  • Cited sources provided for answers make it easy to verify information.
  • Real-time web searching delivers current information on various topics.
  • Personalized recommendations based on user input and preferences.
  • Collaborative searching with Copilot, an interactive AI assistant powered by GPT-4
  • Has a powerful free version

Cons

  • Conversational abilities may not be as refined as other chatbots like ChatGPT Plus.
  • More limited in solving complex problems (e.g. table creation or math solving) outside of search functions.

Perplexity AI vs. ChatGPT

Below, we’ll compare perplexity AI with ChatGPT, the popular chatbot from OpenAI.

Functionality and Answer Quality

Directly comparing responses from Perplexity AI and ChatGPT can be considered futile since they are, in nature, tools that serve different purposes.

Perplexity AI is an AI search engine that focuses on search accuracy. It provides real-time, up-to-date results and cites sources to verify the information. Perplexity AI also utilizes Copilot’s interactive searching powered by GPT-4.

On the other hand, ChatGPT is a chatbot that specializes in natural conversation. It shines at long-form discussions, content creation, and code generation with human-like responses.

As a search engine, Perplexity always accesses the latest information from the internet. It has a narrow and focused function as a search engine.

ChatGPT, by default, cannot access the internet, and its knowledge cutoff date is September 2021. However, the Plus version supports various plugins that expand ChatGPT’s capabilities, including accessing the internet. The plugins also enable ChatGPT to accomplish various other complex tasks, such as booking hotels.

Response Speed

Both tools generally have great response speed.

Compared to ChatGPT, Perplexity AI is slower since it first needs to search data all over the web in real time. ChatGPT excels more in giving responses stored on its pre-existing, trained data. However, when accessing the internet through a plugin, ChatGPT can be as slow as Perplexity, if not slower.

Pricing

Perplexity AI’s Pro version costs $20/month or $200/year, with access to GPT-4 to all questions and an adequate number of searches using its AI companion, Copilot. You’ll also be a member of a private Discord server for customer support and information on future updates.

perplexity pricing plan

On the other hand, ChatGPT Plus charges $20/month for various advanced features. Besides having faster response speeds, the paid version gives you priority access, even during peak traffic. You’ll also be among the first few to access future improvements.

Final Thoughts on Perplexity AI

Perplexity AI is an innovative new AI search tool that makes finding facts and information easier. By searching the web in real-time, Perplexity AI excels at delivering reliable, up-to-date answers. Features like cited sources and the interactive Copilot search companion make finding and verifying information efficient.

While Perplexity AI’s conversational abilities are less refined than dedicated chatbots, its capabilities as a dynamic search tool are unmatched. For those seeking quick access to credible data, Perplexity AI provides a powerful solution. Although still relatively new, this AI-driven search platform shows immense promise in evolving how we find and consume information online.

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Ada Rivers

Ada Rivers

Ada Rivers is a senior writer and marketer with a Master’s in Global Marketing. She enjoys helping businesses reach their audience. In her free time, she likes hiking, cooking, and practicing yoga.