Salesforce AI

What is Salesforce AI

Salesforce AI leverages the Einstein 1 Platform to provide trusted, customizable, and predictive AI solutions for various business needs. It integrates conversational AI into workflows across multiple departments and industries, enhancing productivity and personalization. The Einstein Trust Layer ensures data privacy and security, allowing businesses to deploy AI models without compromising safety. Salesforce Einstein includes generative AI features, such as automated sales emails and customer service responses, to improve efficiency and personalization.

Key Features of Salesforce AI

- Predictive and Generative AI: Drive productivity and personalization with predictive and generative AI across the Customer 360 with Salesforce Einstein.

- Sales AI: Sell faster with trusted AI for sales, writing emails, generating summaries of sales calls, and using actionable insights.

- Customer Service AI: Enhance customer service experiences and boost agent productivity by surfacing relevant information during interactions and summarizing resolutions.

- Marketing AI: Personalize and boost marketing productivity with predictive and generative AI, driving engagement and customizing outreach.

- Commerce AI: Personalize buyer experiences with ecommerce AI tools, generating product descriptions, recommending products, and creating seamless buying experiences.

- Einstein Copilot: Build and customize a conversational AI assistant for CRM, empowering teams with intelligent actions and deploying conversational AI with built-in trust.

- Einstein 1 Studio: Configure actions, prompts, and models to customize Einstein Copilot for specific business needs.

- Copilot Builder: Extend Einstein Copilot with actions like Flows, Apex code, and Mulesoft APIs, and turn workflows into copilot actions.

- Prompt Builder: Create and reuse prompt templates that summarize and generate content using business data from CRM, Data Cloud, and external sources.

- Model Builder: Build or integrate predictive AI models and large language models (LLMs) into Salesforce, managing them in a unified control plane.

- Einstein Trust Layer: Deploy AI with best-in-class privacy and security features, including dynamic grounding, sensitive data masking, and ethics and inclusivity principles.

- Customizable AI Models: Safely use any large language model (LLM) on an open platform, including Salesforce Research's domain-specific models.

- Real-Time Predictions: Use real-time AI predictions to guide sellers, automate processes, and build stronger relationships.

- Streamlined Workflow Integration: Embed AI seamlessly into workflows, allowing employees to execute tasks using natural language.