Pencil

What is Pencil

Pencil is an AI ad generator that helps brands and agencies create ad variations quickly and efficiently. It uses AI generation and prediction to generate ad ideas and make edits in real-time. The platform also provides insights and benchmarks to help improve ad performance. Pencil is trusted by over 3,000 brands and agencies and is described as a better and more cost-effective way to create ad creative.

Key Features

• AI-powered ad generation: Generate static and video ad ideas for various social channels and formats in minutes using AI.
• AI predictions: Save money on ad testing with AI predictions based on over $1B in ad spend.
• Real-time editing: Make changes to ad ideas easily with a drag-and-drop editing experience.
• Insights: Gain insights into ad performance including copy, elements, tags, and more.
• Benchmarks: Compare ad messaging, results, and tactics to other brands in your sector.
• Asset Integration: Connect to your store or asset library to import branding, images, videos, and product information.
• Generative AI Capabilities: Automatically generate static & video ad creatives, eliminating manual ad creation.
• Performance Predictions: Run creatives predicted to perform well based on over $1B in ad spend data.