Outset.ai

What is Outset.ai

Outset.ai is an AI-powered research tool that conducts and synthesizes video, audio, and text conversations with multiple participants simultaneously. It allows users to conduct AI-moderated conversations, recruit participants, and gain insights at a faster and larger scale than traditional research methods. Outset.ai also offers features such as customizable AI interviewers, stimulus testing, automatic synthesis, and multilingual capabilities.

Key Features of Outset.ai

- AI-Moderated Conversations: Conduct hundreds of interviews simultaneously in any language with AI-driven dialogues that probe deeper into responses.

- Customized AI Interviewers: Tailor the AI interviewer to fit your specific research guide and study requirements.

- Participant Recruitment: Recruit participants using Outset's panel, your own panel partners, or by sharing directly with your users.

- AI-Powered Synthesis: Utilize AI to automatically identify common themes, tag relevant conversations, and extract key quotes.

- Interactive Mode: Engage in natural-feeling, in-depth conversations with AI.

- Audio Mode: Capture audio recordings and real-time transcriptions of participant conversations.

- Video Mode: Enhance understanding with rich video recordings of your participants.

- Stimulus Testing: Test new concepts, marketing assets, or designs by sharing images or videos during interviews.

- Multilingual Capabilities: Allow participants to choose their preferred language with a fully adaptive, multi-lingual interviewer.

- Secured by Design: Powered by the Azure OpenAI Service, ensuring high security and anonymization with no training on your data.

- Strategic Research Applications: Identify strategic opportunities with both the scale for market understanding and depth for uncovering the 'Why?' in areas such as market landscape, brand equity, jobs to be done, persona development, and attitudes and preferences.

- Tactical Research Applications: Test products, messaging, and brands with the speed and scale of AI to optimize concept testing, usability and design, positioning and ad testing, customer experience, and brand measurement.

- Client Testimonials: Trusted by leading researchers for saving significant research time, enhancing response quality, and providing in-depth, actionable insights.

- Efficient Research Process: Allows researchers to focus on understanding consumers and designing products rather than time-consuming interviews and labeling.

- Real-Time Insights: Quickly gain insights from many respondents with AI-analyzed data, helping to understand stories rapidly and effectively.

- Easy Onboarding: Experience what AI-moderated interviews feel like by participating in a sample interview.