Market Muse

What is Market Muse

Market Muse is an AI-powered content strategy platform designed to optimize content planning, creation, and auditing processes. By analyzing entire websites, it provides personalized insights to improve content quality and ranking, enabling users to make data-driven decisions and automate time-consuming tasks like keyword research and content briefs. MarketMuse helps marketing teams build authoritative content clusters, identify competitive gaps, and prioritize the right content for better search engine performance.

Key Features of Market Muse

- Content Audit Automation: MarketMuse automates content audits, reducing manual hours and providing objective insights to help prioritize effective content.

- Content Planning: Create comprehensive content plans in minutes using page-level, site-level, and SERP insights, helping to streamline and optimize content strategy.

- Cluster Creation & Analysis: Develop content clusters efficiently to answer search intent and gain authority by identifying relevant topics and measuring ranking difficulty.

- Competitive Content Analysis: Reveal content gaps in competitor strategies through advanced topic modeling, allowing you to leverage these gaps for better SERP performance.

- Keyword Research: Organize and prioritize keywords with the highest chance of ranking, eliminating subjective decisions and building topical authority effectively.

- Content Briefing: Generate detailed content briefs that provide structure, including topics to cover, questions to answer, and links to include, minimizing edits and accelerating the publishing process.

- Content Optimization: Ensure every piece of content meets quality and comprehensiveness standards, speeding up content creation with MarketMuse AI and maintaining high audience engagement and SEO performance.

- Personalized Insights: MarketMuse analyzes your entire website to give personalized, objective insights, enabling confident, data-driven content strategy decisions.

- Streamlined Decision Making: Integrates keyword and topic research with content audits in one platform, allowing for more efficient and informed decision-making processes.

- Prescriptive Insights: Answer critical content strategy questions with actionable insights based on thorough research and data analysis.

- SERP X-Ray Tool: Quickly identify competitor vulnerabilities and opportunities to enhance your content strategy for better rankings.

- Comprehensive Metrics: Provides clear metrics for content performance, fostering trust across teams and supporting effective resource allocation.

- High-Quality Data Outputs: Users have found MarketMuse’s data outputs to be consistently superior, aiding in crafting relevant and high-performing content.

Pricing

Free Plan:

• Cost: $0/month
• Features: Limited page-level insights; 1 user; 10 queries per month.
• Restrictions: Limited results in SERP X-ray, Heatmap, Topic Navigator; no link recommendations, AI for generative content, content briefs, domain analysis, managed topics tracking, or platform training.
• Starting Offer: Includes a 7-day free Standard Trial.

Standard Plan:

• Cost: $149/month or $1,500/year
• Features: Full page-level insights; 1 user; 100 queries per month; full results in SERP X-ray, Heatmap, and Topic Navigator; link recommendations; export capabilities to Word, Excel, Google Docs; MarketMuse AI for generative content creation.
• Restrictions: No content briefs, domain analysis, managed topics tracking, or training included.
• Add-ons: Inventory snapshot, Inventory saved views bundles.

Team Plan:

• Cost: $399/month or $3,900/year
• Features: Full page-level insights; 3 users; unlimited queries and content briefs; full results in SERP X-ray, Heatmap, and Topic Navigator; link recommendations; export capabilities to Word, Excel, Google Docs; MarketMuse AI for generative content creation.
• Restrictions: No domain analysis, managed topics tracking, or training included.
• Add-ons: Additional users ($99 each), Inventory snapshot, Inventory saved views bundles.

Premium Plan:

• Cost: Custom (annual agreements)
• Features: Full page and site-level insights; team access; unlimited queries; full results in SERP X-ray, Heatmap, and Topic Navigator; link recommendations; export capabilities to Word, Excel, Google Docs; MarketMuse AI for generative content creation; unlimited content briefs; domain analysis for any number of pages/domains; managed topics tracking; team training on platform and workflows.
• Add-ons: Additional users ($99 each), Inventory snapshot, Inventory saved views bundles.