Lifesight

What is Lifesight

Lifesight is a unified marketing measurement platform that empowers modern marketers through AI-powered tools, including Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and Causal Inference. The platform centralizes and analyzes marketing, business, and customer data to provide actionable insights and optimize marketing strategies. Trusted by over 300 leading brands, Lifesight aims to deliver accurate and privacy-compliant marketing measurement, enabling marketers to make informed decisions and drive business growth in a privacy-first era.

Key Features of Lifesight

- Unified Data Platform: Centralize and manage all marketing, business, and customer data with Lifesight Connect.

- Comprehensive Measurement: Utilize Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and Causal Inference for accurate marketing impact assessment through Lifesight Measure.

- Actionable Insights: Forecast outcomes and optimize strategies with AI-driven insights and recommendations via Lifesight Action.

- Advanced Analytics: Monitor marketing goals and gather intelligence on customer segments to boost lifetime value using Lifesight Analyze.

- Privacy-First Approach: Ensure compliance and accuracy in the absence of third-party cookies through first-party data usage, probabilistic modeling, and advanced attribution techniques.

- Seamless Integrations: Easily import data from various marketing and sales channels, providing a unified view for decision making.

- Industry-Specific Solutions: Tailored measurement services for E-commerce, Retail & CPG, Agencies, Gaming & Entertainment, Travel & Lifestyle, and B2B SaaS.

- Incrementality Intelligence: Enhance campaign optimization with reports adjusted for incrementality, providing detailed scale, reduce, hold, or cut recommendations.

- Transparent Performance Tracking: Keep all stakeholders aligned with clear marketing performance metrics and active goal tracking.

- Predictive Modelling: Plan and forecast marketing scenarios to understand their impact on budget, ROAS, and revenue.

- Future-Proof Marketing: Adapt and thrive in a privacy-centric world with AI-powered marketing measurements that do not rely on third-party cookies.

- Real-Time Recommendations: Receive weekly optimization advice to make necessary course corrections and maintain strategic alignment.

- Incremental Revenue Lift: Proven to significantly boost incremental revenue, averaging a 34% lift, and reduce incremental CPA by 11%.