Faraday

What is Faraday

Faraday is a platform that uses unified data and AI to predict customer behavior, including lead scoring, recommending next actions, forecasting spend, and detecting churn. It provides built-in consumer data with over 1,500 attributes on nearly 270 million adults and offers intuitive prediction capabilities using AI algorithms. Faraday integrates with various data infrastructure stack and ensures AI safety through features like bias mitigation and explainable AI. It also offers deployment options in its secure hosted environment or private cloud.

Key Features of Faraday

- Unified Data and AI Platform: Offers an integrated system to predict customer behavior, score leads, recommend next actions, forecast spend, and detect churn.

- Lead Management: Helps manage leads efficiently, turning potential customers into loyal ones through predictive analytics.

- Customer Engagement: Enables the creation of breakthrough experiences to better engage with customers and enhance conversion rates.

- Adaptive Discounting: Provides tools for adaptive discounting by generating dynamic event streams and organizing customer data into cohorts.

- Intuitive Prediction: Allows users to choose the type of customer behavior they want to predict, leveraging methods like GBT to GenAI for accurate results.

- Built-in Consumer Data: Access to over 1,500 consumer attributes on nearly 270 million adults for comprehensive customer insights.

- Bias Mitigation: Integrates built-in bias mitigation and explainable AI to ensure ethical AI deployment.

- Stack Integrations: Seamlessly integrates with existing data infrastructure, ensuring predictions are incorporated effectively.

- Developer Ready API: A powerful, ergonomic prediction API, enabling quick and easy prediction of customer behavior.

- Identity Resolution: Combines data from various sources via the Faraday Identity Graph for accurate predictions.

- Flexible Deployment Options: Offers both secure hosted options and private cloud deployment to suit different business needs.

- Security & Privacy: Adheres to strict security standards such as SOC-2, NIST 800-53, CCPA, and HIPAA to keep data safe.

- Prediction Recipes: Provides pre-built prediction recipes like adaptive discounting, content personalization, first best offer, lead scoring, and rep assignment.

- API via cURL: Detailed documentation and support for deploying predictions using cURL commands.

- Zapier Plugin: Integrates predictions into workflows easily via Zapier, enhancing automation capabilities.

- Extensive Integration Support: Compatible with numerous platforms including AWS, Google Cloud, HubSpot, Salesforce, Shopify, and many more for both data input and deployment.

- Consumer Engagement Solutions: Features tools for developing personalized content and strategies tailored to individual customer preferences.

- Security Compliance: Ensures compliance with leading security standards and regulations to protect user data.

- Educational Resources: Provides extensive documentation, API references, stories, and academy tutorials to support user learning and platform utilization.