Drift

What is Drift

Drift is an AI-powered buyer engagement platform designed to create personalized experiences by understanding and learning from buyers. It supports marketing, sales, and service teams through conversational marketing, sales, and customer service tools. Drift enhances lead generation, sales efficiency, and customer support by integrating conversational AI, real-time notifications, and personalized messaging into a cohesive platform. Now part of Salesloft, Drift aims to align marketing and sales to drive higher conversion rates and customer engagement.

Key Features of Drift

- The Drift Platform: A unified platform designed to personalize conversations throughout the buyer’s journey.

- Revenue Orchestration: Tool for managing and optimizing revenue activities.

- Conversational Marketing: Engage visitors and turn them into leads using customized conversation strategies.

- Conversational Sales: Tools to accelerate sales cycles by having meaningful conversations with prospects.

- Conversational AI: Leverages AI to enhance customer interactions.

- Integrations: Seamlessly connects with other platforms to provide a cohesive user experience.

- Reporting & Analytics: Provides insights and metrics to measure and optimize performance.

- AI-Powered Chatbots: Engage with customers through human-like conversations, available 24/7.

- Intel & Audiences: Create hyper-targeted website experiences.

- Conversational Landing Pages (CLPs): Facilitate real-time interactions with site visitors.

- Drift Engage: Automatically identify and understand visitors, triggering personalized playbooks.

- Bionic Chatbots: Create custom playbooks to guide visitors efficiently.

Pricing

Premium Plan:

• Cost: Starting at $2,500/month, billed annually
• Features:
  • Live Chat
  • Meetings
  • Custom Chatbots
  • Intel
  • Real-Time Notifications
  • Conversational Landing Pages
• Services:
  • Dedicated Customer Success Manager
  • Recurring Meetings
  • Strategy Sessions
  • Executive Business Reviews
  • Sales User Training
  • Access to Technical Support & Live Chat
  • Access to On-Demand Resources

Advanced Plan:

• Cost: Custom pricing
• Features: Includes everything in the Premium plan, plus:
  • Fastlane
  • Audiences
  • A/B Testing
  • Flex Routing
  • Services: Same as Premium

Enterprise Plan:

• Cost: Custom pricing
• Features: Includes everything in the Advanced plan, plus:
  • Workspaces
  • AI-Powered Chatbots
  • Custom Role-Based Access Control (RBAC)
  • Services: Same as Premium and Advanced